AI influencers on Instagram are revolutionizing social media with realistic personas, distinct styles, and dynamic engagement. According to a poll, nearly 60% of marketers want to utilize them, demonstrating how quickly this trend is expanding. Like real influencers, these best virtual influencers to follow interact with brands, share lifestyle content, and collaborate. With the help of cutting-edge AI-powered marketing, they rethink digital engagement, create compelling content, and promote brands. This article highlights the top AI influencers in 2025, offering insights into how they are reshaping digital influence and the future of AI influencers.
1. Lu do Magalu (@magazineluiza) - 7.6M+ Followers
Lu do Magalu is the most popular AI influencer on Instagram, boasting over 7.6 million followers. Originally created as a virtual assistant in 2003 for the retail giant Magazine Luiza, Lu has evolved into a social media sensation. She engages audiences through lifestyle content, tech advice, and product reviews while promoting AI-powered marketing. Unlike many virtual influencers, she prioritizes consumer engagement, making her a trusted digital personality. Lu has transformed AI in social media trends 2025, proving that virtual influencers can be just as impactful as human creators.
2. Barbie (@barbie) - 3.4M+ Followers
Barbie has entered the AI era, transitioning from a beloved doll into a AI-generated fashion model. As a virtual influencer, Barbie delivers messages of self-confidence, empowerment, and career inspiration. She hosts virtual events, collaborates with major brands, and interacts with followers in real-time. By embracing AI-driven storytelling and diversity, Barbie continues to be a role model, proving that digital personas can shape modern culture and redefine influence in the fashion world.
3. Guggimon (@guggimon) - 1.2M+ Followers
Guggimon is a rebellious best virtual influencer to follow, blending pop culture, high fashion, and horror. Created by Superplastic, he stands out with his mischievous personality, oversized sunglasses, and love for luxury brands like Gucci. His darker, streetwear-inspired aesthetic appeals to digital art and alternative culture enthusiasts. Guggimon has collaborated with major fashion brands, appeared in music projects, and even starred as a playable character in Fortnite. As AI influencer marketing trends evolve, Guggimon remains a bold and unconventional presence in the virtual world.
4. Imma.gram (@imma.gram) - 390K+ Followers
Imma.gram is a leading Japanese AI-generated fashion model, known for her futuristic style and signature pink bob. Created by Aww Inc., she has graced magazine covers, worked with luxury brands like Dior and Valentino, and starred in high-profile campaigns. More than just a virtual model, Imma bridges technology and creativity, influencing digital fashion trends. As AI in social media trends 2025 grows, she continues redefining the intersection of fashion, beauty, and virtual presence.
5. Shudu (@shudu.gram) - 235K+ Followers
Shudu Gram, the world’s first AI-generated fashion model, is the creation of British photographer Cameron-James Wilson. Inspire by the Barbie doll "Princess of South Africa," Shudu has gained recognition in the fashion world, modeling for brands like Balmain and Fenty Beauty. While she challenges traditional modeling norms, her design has sparked controversy as a Black woman created by a white man. Regardless, Shudu remains a symbol of innovation, merging AI influencer marketing trends with digital artistry and high fashion.
Conclusion
Top AI influencers in 2025 are transforming digital marketing, social media, and entertainment, shaping how brands and audiences engage. As technology advances, these virtual personalities will continue to grow, influencing trends and opening new opportunities for businesses and creators. Whether in fashion, lifestyle, or digital interaction, they are a crucial part of the future of AI influencers. By following these best virtual influencers to follow, you can gain insights into the evolving world of content creation and brand collaboration. Whether you're a marketer, tech enthusiast, or social media lover, this dynamic field is worth exploring. AI influencers are redefining influence, and their rise is just beginning!
